The development of groups and an excellent pilot precision test survived step 3 months, when time the fresh new codebook was altered several times. So you’re able to take to accuracy, a couple programmers (scholar pupils) alone coded a batch regarding one hundred at random selected meme period (about 10% of shot). The newest agreement price is actually checked by using the Krippendorff ( 2004b ) try, that have .66 because the lowest get to simply accept a variable because required (Krippendorff, 2004a ). Sooner, one or two parameters, subculture (content) and you can image listing (form) acquired an insufficient score, and you can was taken off the codebook, making forty-eight variables on genuine programming (Look for also for the complete codebook of your own common attributes in the all of our study). Once reliability had been situated, other attempt are split up between the two programmers.

System investigation

We operating system research processes (Barabasi & Frangos, 2002 ; Newman, Barabasi, & Watts, 2006 ) so you can map the message, contribution, and you can means parallels anywhere between meme era in addition to their cohesiveness. Our very own actors regarding the community have been this new meme occasions, in addition to their undirected ties was basically the common blogs, participation, and you can setting attributes. For example, when the meme circumstances A good and you will B show around three common attributes into the common, their link would lbs around three. We developed three separate undirected communities to have stuff, setting, and you will contribution, and also a network that combines all of the points together with her. The latter means the general proximity among meme circumstances in our sample.

Community studies enabled determining more main meme hours, to put it differently, those people that mutual the best quantity of articles, participation, and you can mode attributes with others, plus those that was a lot more peripheral, which means that had novel or uncommon properties ( ). As well, studying the standard construction of your own system, we can pick clusters from meme occasions with a high cohesiveness out-of blogs, participation, and you can function. We could next examine which meme families have been a whole lot more cohesive than simply anyone else and you will inform you the hyperlink between general functions and you can family members cohesiveness.

Measuring the latest cohesiveness of meme household

Architectural cohesion inside communities keeps various specifications (Light & Harary, 2001 ). We find the most simple you to, and you can opposed brand new links among cases of an identical family relations which have ties outside the family members. The newest cohesiveness adjustable was designed to explore as to what extent meme era was the same as almost every other days on the same nearest and dearest from inside the regards to simple articles, contribution, and you will setting. Very first, i calculated the fresh system training (Barabasi & Frangos, 2002 ; Newman, Barabasi, & Watts, 2006 ) of each and every meme such as for example, we.e., how many preferred articles, involvement, and means properties this distributed to almost every other days on same nearest and dearest in accordance with days off their group. Following, each of fifty meme group within take to, we calculated the latest suggest number of common characteristics the circumstances common within this and beyond your family members. Ultimately, the new cohesiveness changeable was recognized as the real difference regarding mean level of well-known properties within and you may outside good meme members of the family.

Calculating the new individuality from meme family

The latest aspect of uniqueness top was designed to mention just how book good meme friends was in regards to its simple content, participation, and you can form services. Quite simply, individuality height shown the new gap between the general options that come with an effective meme family and also the popular (widely known universal qualities about entire try). First, we determined brand new percentage of content, involvement, and function qualities from inside the for each family relations; second, we determined the latest portion of for every attribute on entire shot; finally, per meme relatives, i computed the square-root of your amount of new rectangular differences when considering both (as in the new algorithm getting practical deviation). This is standardized to help you may include 0 and you can 1, where step 1 stands for the number one individuality of an excellent meme family inside the terms of its universal properties.